Isuzu UTE Leading Customer Satisfaction

10 June 2021

With 2020 marking many milestones for Isuzu UTE Australia, the good news is only amplified with the results from the recent Roy Morgan Customer Satisfaction Awards, where the brand has not only taken out the 2020 Car Manufacturer of the Year Award, but has solidified their place as the ‘Best of the Best’. 

Validating Isuzu UTE’s commitment to reliability and customer service, the latest Roy Morgan reports placed the brand as the leading automotive brand for customer satisfaction—achieving an overall Customer Satisfaction score of 94.9% across the 12 months. This not only places IUA as the leading automotive brand across the year, but declares it the winner of the ‘Best of the Best’ Award for 2020—achieving the highest customer satisfaction of all 40 winners. 

As Australia’s largest independent research company, Roy Morgan has over 75 years’ experience in collecting objective and independent information from consumers and sets the standard for market research in Australia and around the world. It therefore comes as no surprise that their Customer Satisfaction Awards are held in high regards for brands all over the country. 

“As the results declare, Isuzu UTE has satisfied customers on an impressive level in 2020 with the vehicle manufacturer achieving an average customer satisfaction rating of 94.9% and goes a step further by securing Roy Morgan’s ‘Best of the Best’ title at the Annual Roy Morgan Customer Satisfaction Awards,” said Chief Executive Officer of Roy Morgan, Michele Levine.

“This not only speak volumes about the reliability and durability of Isuzu vehicles but also about the support team that works day in and day out to ensure their drivers are satisfied with their owner experience,” she said. 

Collected by conducting interviews with consumers across Australia, the data within the latest report is used to determine the monthly and annual winners of the Roy Morgan Customer Satisfaction Awards across a number of different categories. The winner for the full calendar year is the organisation that achieves the most months with a number one ranking in their category. This is made all the more satisfying as businesses cannot ‘enter themselves’ in the awards, and there is no fee to pay—simply put, if enough customers tell Roy Morgan they're satisfied, then that brand will be in the running.

Managing Director of Isuzu UTE Australia, Hiroyasu Sato said this recognition is an honour for the brand and will drive our commitment to paying special attention to customer feedback and delivering on promises made.  

“Having just celebrated 200,000 unit sales since our arrival in Australia in 2008, Isuzu UTE Australia is honoured to have received another milestone complementing our continual drive for excellence within the Australian market,”
said Mr. Sato. 

“The Isuzu UTE brand has experienced exceptional growth over the last 13 years and with it is our commitment to customer satisfaction, evident through our comprehensive ‘Service Plus 6-7-7’ care package and promise to providing our owners with complete peace of mind.”

“This recent success is not only testament to how the Isuzu D-MAX Ute and MU-X SUV are popular amongst our Australian drivers, but to how highly we regard the importance of our customer satisfaction and how that is only matched by the endless efforts of our Dealer Network and continued commitment of the entire Isuzu UTE team,” he said.

Isuzu UTE is currently the 11th best-selling automotive brand in Australia and just celebrated 200,000 unit sales—having seen unprecedented growth with the arrival of the third-generation Isuzu D-MAX Ute in 2020 and continued popularity of the MU-X SUV. With record sales occurring in 2021 and the arrival of the All-New MU-X on the horizon, Isuzu UTE Australia are excited to watch the Isuzu family flourish even further—maintaining the commitment to satisfying customers across the country. To find out more about Isuzu UTE winning the ‘Best of the Best’, click here.

For more information on the D-MAX, click here.

For more information on the MU-X, click here.