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Isuzu UTE Named As First-Ever Naming Rights Partner For The A-Leagues' Men's Competition

06 October 2021

Kicking off a three-year partnership as the first-ever naming rights partner of the A-Leagues' men's competition, the 'Isuzu UTE A-League Men', Isuzu UTE Australia (IUA) have partnered with the A-Leagues as the Official Automotive Partner of the A-Leagues' Men, Women, Youth and E-Sport Leagues. 

The partnership covers a broad range of marketing opportunities including men's player kit branding, signage and branding rights across all A-Leagues channels, digital content and activation rights at all A-League Men’s and Women’s matches. 

Supporting on and off the pitch, IUA is also committed to providing a fleet of vehicles to the A-Leagues for on-the-ground support.

The A-Leagues, formed in 2021, have responsibility for the operation, commercialisation, and marketing of professional football in Australia, including the A-League Men, A-League Women, A-League Youth, and E-Sports Leagues. 

Comprising of twelve professional men's football clubs across Australia and New Zealand, the Isuzu UTE A-League represents the pinnacle of men's professional football in the region.

“This is an historic day for the A-Leagues and we’re proud to have partnered with Isuzu UTE Australia, one of Australia’s top-selling automotive brands, with rapid growth across its D-MAX Ute and MU-X SUV ranges. We have an ambitious vision for the future of professional football and IUA will be a key partner on this journey,” said Danny Townsend, Managing Director, A-Leagues.

The A-Leagues are a new addition to IUA’s sponsorship portfolio which also includes Surf Life Saving Australia and its own Local Sports Sponsorship Fund, which has been supporting grassroots sporting clubs in local communities across the country for many years. 

Isuzu UTE A-League
“We are delighted to be joining forces with the fastest growing sport in the country. The A-Leagues bring together the best of football in Australia - the game’s unparalleled diversity, reach and participation is key to our strategy to connect with modern Australia,” said Isuzu UTE Australia Managing Director, Hiroyasu Sato.

“We recognize that football is a great vehicle for bringing families and communities together, from amateur weekend players through to the professional A-Leagues. It’s a natural fit with our customers who share that spirit of excitement and adventure with football fans, and we look forward to being able to support the A-Leagues and Network 10 to bring football to all Australians,” he said. 

“The A-Leagues are all about inspiring everyone to play their own way, on and off the pitch, so there is a natural fit with the Isuzu UTE brand values of adventure, reliability and performance. Football fans and Ute & SUV lovers live for the weekend and so we are excited to explore this connection with our audiences,” said Ant Hearne, Chief Commercial Officer for the A-Leagues.
The Isuzu UTE A-League Men is set to be televised across Network Ten, via free-to-air and on-demand through Paramount+.

Isuzu UTE’s naming rights partnership kicks off from 6th October, 2021 ahead of the scheduled first match of the Isuzu UTE A-League Men on 19th November, 2021.